Description
We got the whole of Finland to see red by directing our campaign to other cities and their teams by claiming that, in our hearts, we are all red – especially fans who support other teams. We actually made them our campaign’s brand ambassadors, and thanks to them, the campaign went viral. Our fans loved it setting a new record for the league's attendance average.
This professional campaign titled 'For the Red-Hearted' was published in Finland in August, 2023. It was created for the brand: HIFK, by ad agency: hasan & partners. This 360°, Audio, and Digital media campaign is related to the Sports industry and contains 1 media asset. It was submitted 11 months ago by hasan & partners .
Credits
Agency: hasan & partners
Creative Director: Jaakko Utter
Copywriter: Timi Petersen
Graphic Designer: Mikko Oksanen
