Description
Korean consumers often complain online about thin jerky with few pieces. In response, Jack Link's emphasized its 150-year history and thick meat texture. They created a character, "a hero saving the world with jerky," and produced a film in the style of an animation opening title to promote this concept. In the ‘For the REAL HERO’ campaign, the hero, Jack, represents the brand’s commitment to authenticity in a world full of fakes. Through lyrics such as ‘endure the blazing smoke’ and ‘enhance the thick texture,’ the campaign underscores the distinctive features of Jack Link’s ‘real jerky.’
This professional campaign titled 'For the Real Hero' was published in South Korea in July, 2024. It was created for the brand: Jack Link's, by ad agency: Brand New Agency. This Audio, Digital, and Film media campaign is related to the Confectionery, Snacks industry and contains 1 media asset. It was submitted about 1 year ago.
Credits
Advertising Agency : Brand new agency, Seoul
Production Company: Studio Animal
Creative Director: Min Seo
Storyteller: Jin Jun, Jinha Ha, Nakyou Song, Seohyun Kim, Hayeon Kim, Hyun Min
Sound: Sorisomssi
