Print 1: "Set the mood by being smooth / for the love of peanut butter."
Print 2: "We like it thick and creamy / for the love of peanut butter."
Print 3: "Lay it on nice and thick / for the love of peanut butter."
"Spread Love" Form Fill
"Spread Love" Digital Love Letter 1
"Spread Love" Digital Love Letter 2
"Spread Love" Digital Love Letter 3
Description
Insight: People who patronize Skippy really love peanut butter.
Big Idea: Skippy fans are passionate for peanut butter in the same way someone would feel for a partner.
Execution: Phrases someone might use to describe a partner or peanut butter; suggestive copy that leverages innuendos and word play. The campaign will also feature a digital extension via a web integration.
This student campaign titled 'For the Love of Peanut Butter' was published on December 12, 2024. It was created for the brand: Skippy, by ad school: S.I. Newhouse School of Public Communications. This Digital and Print media campaign is related to the Food industry and contains 7 media assets. It was submitted about 18 hours ago by Student: Jacquelyn R. Trotman of Syracuse University - S.I. Newhouse School of Public Communications.
Credits
Syracuse University, S.I. Newhouse School of Public Communications
Art Director: Jacquelyn Trotman
Copywriter: Jacquelyn Trotman
Instructor: Kevin B. O'Neill
