Why are women more likely to deal with constipation and irregularity than men, but less likely to talk about pooping?
Female constipation is often dressed up with gentle phrases like “let’s get things moving” instead of being addressed head-on. Well, we think that’s a buncha bullsh*t.
Let’s champion self-care by celebrating how Fiber One helps women reclaim control over their healthy, fantastic, beautiful bowel movements.
This student campaign titled 'For Regular Girls' was published in United States in June, 2017. It was created for the brand: Fiber One, by ad school: Miami Ad School. This Integrated medium campaign is related to the Food industry and contains 11 media assets. It was submitted about 5 years ago.
Advertising Agency: Miami Ad School, San Francisco, USA
Art Director: Diana Friedman
Copywriter: Austin White
Photographer: Diana Friedman