Description
Odysseus Arms partnered with music video director Charlie Di Placido to launch Borjomi in the USA with a rap video and “edutainment”-style song with [EXPLICIT] lyrics. Di Placido is known for his avant-garde filmwork for the modern British soul collective Jungle. Borjomi is known around the world for all-natural spring water over 60+ gut-healthy minerals.
This professional campaign titled 'For People With Guts. [EXPLICIT]' was published in United States in June, 2026. It was created for the brand: Borjomi, by ad agencies: Odysseus Arms and R&R Partners. This Digital, Film, and Integrated media campaign is related to the Drinks (Non Alcoholic) and Food industries and contains 1 media asset. It was submitted about 19 hours ago.
Credits
Agency: Odysseus Arms
Music: Beacon Street
Media Buying: R&R Partners
Production Company: Contagious LA
Director: Charlie Di Placido
Executive Producer: Natalie Sakai
Head of Production: Hannah Rome
Director of Photography: Cristina Dunlap
Choreography: Will West
Product Lifestyle Stills: Annabelle Breakey
Lifestyle Stills: Heather McGrath
