Description
Burger King has just launched a photographic campaign that's sparking a lot of buzz. In this new initiative, the brand captures the essence of fire and creativity with a series of striking images showcasing homemade grills built by barbecue enthusiasts using completely unexpected items like shopping carts, antennas, and even wheelbarrows. These unconventional grills embody Burger King's irreverent spirit, highlighting the passion and ingenuity of its consumers.
The campaign has ignited a frenzy on social media, with Burger King encouraging users to join the movement. Through the official hashtag #MyCrazyGrill, fans can share their own versions of creative grills. The most original submissions won’t just be featured on the brand’s digital platforms but could also be part of future campaigns or even displayed in Burger King restaurants. This interaction not only connects with the grill-loving community but also strengthens the brand’s commitment to ingenuity and authenticity.
This professional campaign titled 'For crazy grillers' was published in Ecuador in September, 2024. It was created for the brand: Burger King, by ad agency: BBA Ecuador. This Digital, OOH Outdoor, and Print media campaign is related to the Delivery Services and Food industries and contains 6 media assets. It was submitted about 2 months ago.
Credits
Creative Executive Officer: Bryan Recalde
General Account Director: Francisca Frisch
Creative Director: Luis Barrera
Head of Art: Edwin Simbaña
Creative Writing: Carlos David Rivas
Account Executive: Romina Zambrano
Content Manager: Bernarda Espinosa
Community Manager: Abel Ramirez
BK Marketing Director: María José Morales
BK Marketing Coordinator: Luisa Luque