ADVERTISING

Salvation Army

Food Bank, Moving, Farm, Tour Bus: Poverty Isn't Always E...

Agency: Grey

Description

The Salvation Army and GREY Canada have launched a new campaign that uses tourism to bring awareness to the issue of hidden poverty during Canada’s 150th birthday celebration. While most of Canada, and numerous brands, celebrate a milestone birthday, this campaign reveals that despite being a great place to live, Canada is not yet great for everyone.

This professional campaign titled 'Food Bank, Moving, Farm, Tour Bus: Poverty Isn't Always E...' was published in Canada in July, 2017. It was created for the brand: Salvation Army, by ad agency: Grey. This Print medium campaign is related to the Public Interest, NGO industry and contains 4 media assets. It was submitted about 5 years ago.

Credits

Advertising Agency: Grey, Canada
Creative Creative Officer: Helen Pek
Executive Creative Directors: Joel Arbez, James Ansley
Art Director: Ryan McNeill
Copywriter: Darrel Knight
Strategic Planners: Ian Westworth, Jean-Claude M. Kikong
VP Client Services: Nicole Lupke
Account Director: Siobhan Doyle
Account Executive: Lindsey Proudfoot
Producers: Erica Metcalfe, Vanessa Birze
Editor: Robin Haman
Director of Technology / UX: Marc Cattapan
Production Company: Westside Studio
Director: Fraser White
Executive Producers: Michelle Rich, Scott Houghton
Music / Sound Design: Apollo Music
Colour: Alter Ego

Calgary Farmers...
Apotek Hjärtat

ADVERTISING

iStock Essentials

Salvation Army flag. Salvation A...

Artist: Borka Kiss

iStock Signature

Family Support HD Sequence

Artist: eastlight

iStock Signature

Family Support HD Sequence

Artist: eastlight

iStock Essentials

hand holding a heart. Day of cha...

Artist: Asha Natasha

iStock Signature

Family Support Film Montage

Artist: eastlight

iStock Essentials

Canakkale Martyrdom

Artist: jinglemarket

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.