Description
The Salvation Army and GREY Canada have launched a new campaign that uses tourism to bring awareness to the issue of hidden poverty during Canada’s 150th birthday celebration. While most of Canada, and numerous brands, celebrate a milestone birthday, this campaign reveals that despite being a great place to live, Canada is not yet great for everyone.
This professional campaign titled 'Food Bank, Moving, Farm, Tour Bus: Poverty Isn't Always E...' was published in Canada in July, 2017. It was created for the brand: Salvation Army, by ad agency: Grey. This Print medium campaign is related to the Public Interest industry and contains 4 media assets. It was submitted over 7 years ago.
Credits
Advertising Agency: Grey, Canada
Creative Creative Officer: Helen Pek
Executive Creative Directors: Joel Arbez, James Ansley
Art Director: Ryan McNeill
Copywriter: Darrel Knight
Strategic Planners: Ian Westworth, Jean-Claude M. Kikong
VP Client Services: Nicole Lupke
Account Director: Siobhan Doyle
Account Executive: Lindsey Proudfoot
Producers: Erica Metcalfe, Vanessa Birze
Editor: Robin Haman
Director of Technology / UX: Marc Cattapan
Production Company: Westside Studio
Director: Fraser White
Executive Producers: Michelle Rich, Scott Houghton
Music / Sound Design: Apollo Music
Colour: Alter Ego
