Konami Pro Evolution Soccer

Foam Hand

Agency: Ignited


We launched the PES 2012 campaign during the World Soccer Challenge with a first-of-its-kind foam hand tailored to soccer fans. This reversible yellow and red card is branded PES with the new tag "Can You Play?" Included with the foam hand was a mini PES Code of Conduct that describes when to signal a foul on and off the pitch. These quickly became a crowd favorite.

This professional campaign titled 'Foam Hand' was published in United States in July, 2011. It was created for the brands: Konami and Pro Evolution Soccer, by ad agency: Ignited. This Ambient medium campaign is related to the Gaming industry and contains 1 media asset. It was submitted over 12 years ago.


Advertising Agency: Ignited, El Segundo, CA, USA
Creative Director: Jordan Atlas
Art Director: Jose Eslinger
Copywriter: Carissa Zaino
Designer: Jeremy Carson

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