Description
On Valentine's Day, it is a classic to offer bouquets to your loved ones. Unfortunately, not everyone can write what their heart tells them and the flowers end up being accompanied by cheesy phrases.
That's why FNAC Portugal decided to put literature at the service of these romantics and make another love grow: the love of books.
In this collection available in flower shops all over the country, you can find quotes from the book Lolita by Vladimir Nabokov, Kafka on The Shore by Haruki Murakami or Twenty Love Poems, and Song of Despair by Pablo Nerud.
Each card also includes a QR code where by scanning the code, the recipient of the bouquet can buy the book by the author of the quote they received.
This professional campaign titled 'FNAC Love Quotes' was published in Portugal in February, 2024. It was created for the brand: Fnac, by ad agency: Judas. This Ambient, Direct, and OOH Outdoor media campaign is related to the Delivery Services and Public Interest industries and contains 2 media assets. It was submitted 2 months ago by Copy: Ruben Barros of Havas Lisbon.
Credits
Agency Credits:
Executive Creative Director: Pedro Lima, Vasco Thomaz. Strategy Director: João Pereira
Creative Supervisor: Ruben de Barros
Copywriter: Francisco Machado
Art Director: Luis Paladino Account Manager: Cátia Antunes
Client Credits:
Marketing and Communication Director: Inês Condeço Head of Brand & Digital Marketing: Margarida Silva Marketing and Communication Manager: Matilde Abalada
