The superior grip of tyre was dramatized by making the underside of flyovers look like roads. The grip is so strong, the tyre hugs even a road turned upside down.
Agency: Contract Advertising, New Delhi; Copywriter: Vandana Katoch, Art Director: Shalini Singh, Creative Directors: Ashish Chakravarty & Vineet Mahajan
This professional campaign titled 'Flyover' was published on May 23, 2006. This Ambient medium campaign is related to the Industrial, Agriculture industry and contains 1 media asset. It was submitted over 17 years ago.