In order to make people (located far away from E-Mart store) do shop at E-Mart, despite the geographical barrier, we created a "flying" store that flies to customers. The E-Mart truck-shaped balloon, equipped with a Wi-Fi router, can fly to every corner of city. Customers can then connect to the Wi-Fi signal and download coupons. That will enable them to immediately buy products using the E-Mart application. The flying store was so popular that even people who didn't shop online visited offline stores.
This professional campaign titled 'Flying store' was published in South Korea in May, 2013. It was created for the brand: E-Mart, by ad agency: Cheil. This Ambient medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted over 10 years ago.
Advertising Agency: Cheil, South Korea
Chief Creative Officer: Jeongkeun Yoo
Executive Creative Director: Thomas Hongtack Kim
Creative Director: Alex J. Kwon
Art Director: Seokjin Shin
Copywriter: Songha Lee
Account Executive: Jintaek Noh
Production Company: Pentabreed
Engineers: Yunho Choi, Sejun Jeong, Eunjin Kim / Opener
Engineer: Hyuncheol Cho / H9works
Engineers: Choonkeun Song, Hyungjoon Seo / Dove to rabbit