With this campaign we wanted to pay tribute to the houses that have endured us at parties, which have seen how their walls were painted with crayons by the little ones, house to which we have broken glass, houses to which our dog bit the sofa ... And these houses deserve better, and for a house, it is best to have a good mortgage. That's how easy the visual conceptualization of our new mortgage campaign is. Houses looking for a better place, and that better place is in Bankia.
This professional campaign titled 'Flying houses' was published in Spain in March, 2020. It was created for the brand: Bankia, by ad agency: CLV. This OOH Outdoor medium campaign is related to the Finance industry and contains 2 media assets. It was submitted about 4 years ago by CCO: Fran López of CLV.
Advertising Agency: CLV, Madrid, Spain
Executive Creative Directors: Fran López, Alfonso Velasco
Art Directors: Fran López, Alfonso Velasco, Ángela Navarrete, Nuria Martín, Paula Palomares, Laura Rodríguez
Copy: Pedro Barrero
Marketing Team: Mariano Casares, Virgina Sánchez, Berta García Y Elena Ruíz
Account Team: María Navarrete, Sara Armero
Client Service Director: Inés Díaz Casariego
CGI Artist: Wild Pony