Description
FactSet (NYSE:FDS | NASDAQ:FDS), a global leader in financial intelligence and enterprise data solutions, today unveiled “Fluent in Finance,” a breakthrough brand campaign, designed to pinpoint the weaknesses in “off-the-shelf” AI solutions, underscore the importance of human expertise, and encourage enterprise leaders to demand better. The campaign was created by leading strategy and creative agency VSA Partners.
The campaign, which builds on the success of FactSet’s award-winning 2023 “Not Just the Facts” brand initiative, includes four new video spots and a comprehensive out-of-home takeover of New York’s financial district. Both components leverage humorous, provocative creative to assert FactSet’s position as an industry leader at the inflection point of AI adoption.
This professional campaign titled 'Fluent in Finance' was published in United States in February, 2026. It was created for the brand: FactSet, by ad agencies: The Thinking Machine and VSA Partners. This Digital and OOH Outdoor media campaign is related to the Finance industry and contains 19 media assets. It was submitted about 4 hours ago.
Credits
VSA Credits:
Kim Mickenberg: Partner and Executive Creative Director
Hugh Allspaugh: Director, Strategy
Maggie Ward: Associate Director, Strategy
Megan Schulist: Creative Director, Design
Cody Fenske: Associate Creative Director, Design
Rachel Kim: Senior Designer
Katy Fiorini: Senior Designer
Tarek El-Mofty: Associate Partner | Executive Director, Production
Thomas Horne: Director, Editing and Animation
Nate Pence: Motion Editor
Maria Erdmann: Associate Director, Copy Editor
Briana Lockett Van Andel: Business Manager
Ronald Crecco, Music Composer
Sam Stalling: Associate Director, Production Design
Jennifer Niccum, Director, Integrated Producer
Cristina Anichini: Production Retoucher
External Contributor Credits:
Jason Docter and Matt Docter (The Docter Twins): Directors, Thinking Machine
Alon Simcha: Executive Producer, Thinking Machine
Alexandra Byer: Line Producer, Thinking Machine
Kip Bogdahn: Director of Photography, Thinking Machine
Ursula Barker: Art Director, Thinking Machine
Lauren Charkow: Casting Director, Thinking Machine
Wardrobe: Bandera Jones, Thinking Machine
SFX: Briana Trischitta, Thinking Machine
Client Credits:
Jenifer Brooks, Chief Marketing Officer, FactSet
Christina Sradj, Global Head of Brand, FactSet
Mark Barrett, Senior Brand Manager, FactSet
Angela Wang, Marketing Manager, FactSet
Nicole Bruno, Marketing Content Manager, FactSet
Shea Williams, Director Marketing Manager, FactSet
Carol Sanders, Senior Social Media Specialist, FactSet
