A nationwide promotion for a music festival's green credentials. We built a promotion get people to go and plant flowers illegally in towns across Hungary for a free ticket to the festival. We had 12,000 unique visitors to the microsite (, nationwide press, and 63 teams of people who joined the promotion to go guerilla gardening. Above is recruitment poster and some user generated shots. It was created 1 year before the Adidas Grun project.

This professional campaign titled 'Flowers' was published in Hungary in June, 2008. It was created for the brand: Hegyalja Music Festival, by ad agency: Raygun. This Ambient medium campaign is related to the Recreation, Leisure industry and contains 1 media asset. It was submitted over 15 years ago.


Advertising Agency: Raygun, Budapest, Hungary
Creative Director / Art Director: Alex Poulson
Copywriter: Zsombor Pal


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.