Description
Dreem Crème Caramel, a beloved dessert brand, aimed to re-energize its market presence and strengthen its connection with modern consumers. Recognizing the distinctive aspect of their product – flipping the dessert before eating – the brand sought to leverage this feature in a fresh, engaging way that would resonate with today's audience.
Concept and Insight
The central insight was that flipping Dreem Crème Caramel is a simple yet delightful action that can turn an ordinary moment into something special. This led to the creation of the tagline: "Flip it...it fixes anything." The campaign sought to demonstrate how this small, enjoyable action can bring joy and positivity, even in everyday challenges.
This professional campaign titled 'Flip it...it fixes anything.' was published in Egypt in August, 2024. It was created for the brand: Dreem, by ad agency: Müller's Mena. This 360°, Digital, and Film media campaign is related to the Food industry and contains 2 media assets. It was submitted 2 months ago by Müllers Communications of Müllers Communications .
Credits
Advertising Agency: Müllers
Production Company: Team Work, Giza, EG
Director: Adham Elsherif
Creative / Copywriter: Ahmed Tahawy, Ahmed Awad
DOP: Nadim George
Art Director: Mark Wagih
Stylist: Reem Abassi
Foodstylist: CookeryCrew Ahmed Tahseen, Nourhan Abuzed
1st AD: Baraa Hillay
2nd AD: Farida Obaya
Music: George Yacoub
Singer: Hor tamer
Lyrics: Omar Areba
Head of production: Khaled Galab
Producer: Hager Hammad
Assistant Post Producer: Salma Elsayed, Hania Khairy
