Description
The core concept of this project is to create a cultural fusion between the globally recognized brand Kellogg’s and the majestic aesthetics of Ancient East Asian mythology. By using the slogan "Flavor Worthy of Legends," the project aims to position the product not just as a meal, but as a legendary experience. The idea is to elevate the brand's identity by associating it with symbols of power, royalty, and timeless heritage, suggesting that the taste is so exceptional it belongs in the world of emperors and dragons.
This student campaign titled 'Flavor Worthy Of Legends' was published in Egypt, United Kingdom, and United States in December, 2025. It was created for the brand: Kelloggs, by ad school: The Higher Institute Of Applied Arts. This Design, Digital, and Print media campaign is related to the Confectionery, Snacks, Food, and Other industries and contains 4 media assets. It was submitted about 14 hours ago.
Credits
Advertising Agency (School): The Higher Institute Of Applied Arts,6th of October, Giza, Egypt
Production Company: Kelloggs, Battle Creek, USA
Art Director: DR/Eman Salah
Copywriter: Maram Medhat Salah
Designer: Maram Medhat Salah
