IKEA • IKEA Canada • IKEA KSA
Flat out Flexible
Description
Insight: People like to be stress-free when moving.
Big Idea: Flat boxes make furniture more flexible.
Solution: Furniture that is connected by a slinky to show the flexibility of IKEA's furniture coming in flat boxes.
This student campaign titled 'Flat out Flexible' was published in Sweden, United Kingdom, and United States in November, 2024. It was created for the brands: IKEA, IKEA Canada, and IKEA KSA, by ad school: S.I. Newhouse School of Public Communications. This Digital, OOH Outdoor, and Print media campaign is related to the House, Garden, Household Products, and Office Equipment industries and contains 5 media assets. It was submitted 25 days ago by Vivian Li.
Credits
School: S.I. Newhouse School of Public Communications
Art Directors: Vivian Li and John Fiore
Instructor: Mel White
