Fixed Address
Schools: Syracuse University • S.I. Newhouse School of Public Communication
Fixed Address Case Study Video
Fixed Address Single Boards
OOH
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Experience
Description
One of the biggest barriers to housing, employment, and benefits for homeless individuals is not having an address. We made UPS stores become official, registered addresses for unhoused individuals, giving them access to everything they have been denied, like job applications, voting, SNAP, and Medicaid. Mastercard provides a physical card for proof of address.
This student campaign titled 'Fixed Address' was published in United States in May, 2026. It was created for the brands: MasterCard and UPS, by ad schools: S.I. Newhouse School of Public Communication and Syracuse University. This Experiential, Integrated, and OOH Outdoor media campaign is related to the Other, Professional Services, and Public Interest industries and contains 5 media assets. It was submitted 24 minutes ago.
Credits
School: S.I. Newhouse School of Public Communications
Copywriter: Stella Zimmerman
Art Director: Rorie Walker
Instructor: Mel White
Mentor: Jesse Potack
