Description
Mazda is embracing its challenger spirit with its first-ever creator-led campaign in partnership with Open Influence, driving anticipation for First to the Finish, premiering March 25 on Prime Video. As a brand built on pushing boundaries—both on and off the track—Mazda is tapping into creator-driven storytelling to bring its deep motorsports legacy to new audiences.
Made in partnership with Boardwalk Pictures and in association with GroupM Motion Entertainment, First to the Finish provides unprecedented access to the Mazda MX-5 Cup Championship, a dynamic racing series for up-and-coming youth racers. From the producers of Welcome to Wrexham and Cheer, this high-stakes docuseries follows the journey of two female racers and one female team owner as they navigate the triumphs and challenges of the 2024 Mazda MX-5 Cup Championship. The series showcases what it takes to compete in professional racing’s most exciting series and what it means to sacrifice everything for a spot on the podium.
To amplify the excitement, Mazda has teamed up with Open Influence, a leader in creator marketing, to launch its first large-scale creator-led campaign. Enlisting top motorsports, lifestyle, and TV review creators like Lauryn (@lldrifts), Arie Luyendyk, Kit Lazer, Mei Mei, Joc, and more, the campaign leverages storytelling to capture the thrill of racing.
The content, running both organically and as paid placements, will be live on Instagram and TikTok starting on March 25th. It highlights Mazda’s deep motorsports heritage and the relentless drive of those competing in the Mazda MX-5 Cup Championship. Creators will give fans an exclusive sneak peek into the world of First to the Finish and take them behind the scenes of race day in the Mazda MX-5 Cup. The content will feature exclusive paddock tours, driver interviews, series reviews, and an inside look at the high-stakes world of professional racing.
This professional campaign titled 'First to the Finish' was published in United States in March, 2025. It was created for the brand: Mazda, by ad agency: Open Influence. This Film medium campaign is related to the TV and Streaming Promos industry and contains 1 media asset. It was submitted 24 days ago.
