Description
The Cadillac Escalade ESV is currently the largest SUV in production, yet normal pictures don't seem to do its size justice.
1:1 scale pictures take over a series of 11x17 print ads to display just how massive this automobile is.
For an outdoor ad, a public parking space fit with more length and width to display the Escalade ESV's size.
This student campaign titled 'First-Class Size' was published in United States in December, 2023. It was created for the brand: Cadillac, by ad school: S.I. Newhouse School of Public Communications. This Experiential, Integrated, and OOH Outdoor media campaign is related to the Automotive industry and contains 7 media assets. It was submitted about 1 year ago.
Credits
Advertising School: S.I. Newhouse School Of Public Communications, Syracuse, USA
Art Director: Andrew Havens
Copywriter: Andrew Havens
Instructor: Mel White
