The Cadillac Escalade ESV is currently the largest SUV in production, yet normal pictures don't seem to do its size justice.

1:1 scale pictures take over a series of 11x17 print ads to display just how massive this automobile is.

For an outdoor ad, a public parking space fit with more length and width to display the Escalade ESV's size.

This student campaign titled 'First-Class Size' was published in United States in December, 2023. It was created for the brand: Cadillac, by ad school: S.I. Newhouse School of Public Communications. This Experiential, Integrated, and OOH Outdoor media campaign is related to the Automotive industry and contains 7 media assets. It was submitted 4 months ago.


Advertising School: S.I. Newhouse School Of Public Communications, Syracuse, USA
Art Director: Andrew Havens
Copywriter: Andrew Havens
Instructor: Mel White


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