Michelob ULTRA Organic Seltzer • Michelob ULTRA
FintnessFlow
Becoming the opening anthem of different sporting events with just our heart beat.
Becoming the opening anthem of different sporting events with just our heart beat.
Description
It is a campaign that was born from the need of this new generation for a much healthier and more conscious flow of their bodies, opening a new market category, by carrying
the flow to the world of fitness.
That is why we no longer only find Michelob Ultra Hard Selzer in the corner store. It lives in Bárbara de Regil's TikToks, in the # of trainers, in home gym applications, in athletes and in each one of us and our movements.
To prove that Fitness flow exists, we created an app that is capable of transforming heart beats into musical beats in real time, taking flow beyond the party.
This professional campaign titled 'FintnessFlow' was published in Mexico and United States in December, 2022. It was created for the brands: Michelob ULTRA and Michelob ULTRA Organic Seltzer, . This Ambient, Audio, and Digital media campaign is related to the Alcoholic Drinks and Health industries and contains 2 media assets. It was submitted over 2 years ago by Copywriter senior: Karen.
Credits
Advertising: jóvenes creativos.
Shortlist: Ojo de Iberoamérica.
Copywriter: Karen Vargas Hernández.
Arte: Miguel Jiménez.
