The poster showcases the durability of Fine tissues by illustrating a tissue used as an umbrella, symbolizing its exceptional strength and water resistance.
The poster highlights the importance of Fine tissues by depicting it as part of a wedding suit, symbolizing its essential role in significant moments and readiness for any situation.
The poster relies on exaggeration to highlight the strength of Fine tissues, showing a group of friends using the tissue in a tug-of-war game, symbolizing its durability and ability to withstand pressure.
Description
This advertising campaign highlights the unique features of Fine tissues, focusing on their durability, strength, and readiness to accompany you anywhere, providing a reliable solution in critical moments.
The campaign adopts a powerful and relatable main slogan: "Your Tissue in Tough Times", reflecting the trust Fine offers its customers. Additionally, the campaign incorporates tailored sub-slogans for each advertisement, carefully designed to align with the creative concepts and specific messages of the campaign elements.
This student campaign titled 'FINE Tissue' was published in Egypt and United Arab Emirates in December, 2024. It was created for the brand: fine, by ad schools: Faculty of Applied Arts and The Higher Institute Of Applied Arts. This Design, Digital, and Print media campaign is related to the Beauty, Health, and Other industries and contains 3 media assets. It was submitted 17 days ago by Junior Graphic Designer: Mohamed Ahmed Elkholy of Applied Arts.
Credits
School: The Higher Institute of Applied Arts , Egypt , Giza , 6 october city
Production Company: Fine tissue , Egypt , Cairo
Designer : Mohamed A Elkholy
Under supervision : dr/ Eman Salah
