Rynkeby Foods

Find your thirst - quench your thirst.

Agencies: &Co. / NoA Hobby Film


Surveys show that up to 7 out of 10 young Danes skip breakfast daily. A challenge for Danish fruit company Rynkeby Foods, who has had a strong tradition of communicating their range of products within a breakfast setting, showing the family gathering around a well-laid breakfast table filled with of toasty buns, eggs, cereal – and juice from the signature brand Rynkeby.
So, consumers aged 18-35 needed to be reached in a new way. That way turned out to be a quirky universe, that is significantly different from Rynekby's traditional brand communications. Both visually and in terms of content. A universe centered around an eccentric grandmother and her five grandchildren living in the woods. It's not just about drinking something with fruit, but also about finding your own way into the diversity of the world. This will be the basis for Rynkeby's overall universe going forward: youthful courage, age-old wisdom, and a touch of unexpected magic.

This professional campaign titled 'Find your thirst - quench your thirst.' was published in Denmark in March, 2024. It was created for the brand: Rynkeby Foods, by ad agencies: &Co. / NoA and Hobby Film. This Content, Digital, and Film media campaign is related to the Food and Soft Drinks industries and contains 1 media asset. It was submitted 2 months ago.


Client: Rynkeby Foods
Marketingdirektør: Kathrine Bjerrum
Senior Brand Manager: Simone Lunde Udsen
Brand & Trade Marketing Manager: Anna Katrine Kaas Rasmussen

Creative Agency: &Co. / NoA
Executive Creative Director: Robert Cerkez
Creative: Martin Baltzer
Creative: Jacob Benjovitz
Client Service Director: Anne Højby
Account Manager: Pernille Warneke
Strategic Planner: Helle Julin
Agency producers: Filippa Borg Willer & Nya Bille
Still photographer: Morten Bengtsson

Production company: Hobby Film
Director: Magnus Renfors
Executive Producer: Anna Bergström
Producer: Frida Alexandersson
DoP: Viktor Skogqvist
Set Designer: Pia Wallin
Costume: Anna Grenås
Hair & Make Up: Sanna Riley
Editor: Johan Kjellberg
VFX: Love Fagerstedt
Sound design: Martin Mighetto
Color grading: Martin Steinberg

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