Find the 8
To create buzz around the new iPhone 8 on Verizon, we combined GPS, real-time data and AR to create a first-of-its-kind Snapchat treasure hunt.
Snapchat lenses are typically visible to everyone, so we digitally hid our lenses in 8 cities that could only be unlocked if players were in the right place at the right time.
Once there, the lens revealed itself for players to snap and submit for a chance to win a new iPhone 8.
The campaign was a great success with 3x sales in active markets and over 360,000 players spending an average of 31 minutes finding the 8.
This professional campaign titled 'Find the 8' was published in United States in September, 2017. It was created for the brand: Verizon, . This Digital medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted over 4 years ago.
Production Company / Entrant Company: R/GA New York
Holding Company: Interpublic Group