We interviewed various mothers, and during the interview, we found an insight that even those who had many selfies when they were young now have albums filled with pictures of their children. We planned a surprise camera-type real-take video to capture the experience of mothers looking for "self" again. We selected kid models and held a fake kid photography session. We asked the mothers to support the kids when it was actually taking pictures of their mothers. When they came down after the shoot, we held an exhibition with pictures of their mothers, giving them an experience where they could look back and appreciate themselves. All the mothers who participated in the filming showed tears with deep emotion, and such sincerity was well captured in the video, drawing much sympathy.
Through this video, we delivered a message of support to mothers who lost 'self,' saying, found me again. To spread this movement, we ran a #find_me Instagram hashtag event to find themselves.

This professional campaign titled 'FIND ME' was published in South Korea in October, 2023. It was created for the brand: RBFY, by ad agency: INNORED. This Film medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted 6 months ago.

The Salvation Army


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