Description
The Challenge: Help film lovers swap endless searching for instant satisfaction with a scene-stealing idea for MUBI.
Idea: Ads that are as fast as finding a great film on Mubi. Online pre-roll videos show the plot of a great film from Mubi in the first 5 seconds, one word at a time, before the viewer has a chance to skip. The remaining 10 seconds of the ad lets the user know that Mubi is the only place where film lovers can find a great flick without wasting any time.
The idea also extended to film lovers on foot or on the road with billboards and walkway posters.
This student campaign titled 'Find great films, fast' was published in United States in March, 2017. It was created for the brand: Mubi, by ad school: Miami Ad School. This Digital medium campaign is related to the Recreation, Leisure industry and contains 1 media asset. It was submitted almost 7 years ago.
Credits
Advertising Agency: Miami Ad School, New York, USA
Creative Director: Michele Jaret
Art Director: Sterling Stovall
Copywriter: Jon Gruber
