Description
As the 2023 tax season kicks off, the “File Fearlessly” campaign highlights how TaxSlayer empowers millions of Americans to approach tax filing with a fearless, confident mindset.
Created with independent creative agency Party Land, Refund Tree and Boss Level illustrate what it feels like to file with TaxSlayer: confident you’ll get your guaranteed maximum refund. In Refund Tree a woman goes to town on a “refund tree” that takes root outside her home and has grown lots of cash. In Boss Level another woman is transported inside her daughter’s video game where she defeats the “refund boss” and emerges victorious with her maximum refund. The :30 spots are airing across OTT platforms now through Q1 2023.
This professional campaign titled 'File Fearlessly' was published in United States in January, 2023. It was created for the brand: TaxSlayer, by ad agency: Party Land. This Film medium campaign is related to the Finance industry and contains 1 media asset. It was submitted over 1 year ago.
Credits
Client: TaxSlayer
Chief Marketing Officer: Josh Gaudin
Director of Creative Services: Molly Richardson
Director of Brand & Advertising: Dana Zefting
Agency: Party Land
Chief Creative Officer: Matt Heath
Creative Director: Matt Rogers
Senior Writer: Sarah Keats
Writer: Corey Smale
Managing Director: Andy Silva
Group Brand Director: Amy Krieg
Account Supervisor: Taylor Toomey
Executive Producer: Kristin Childers
Production: Fox Den
Executive Producer: James Toth
Director: Richard Downie
Other Production
Producer: Brian Walsh
Production Supervisor: Jack Porter
Production Coordinator: Adam Miko
