Insight: Couples tend to disagree and fight while shopping in IKEA. Idea: Creating a campaign that promotes IKEA products through the things couples do after a fight.
This student campaign titled 'Fighting is Inevitable' was published in Germany in February, 2020. It was created for the brand: IKEA, by ad school: Miami Ad School. This Print medium campaign is related to the House, Garden and Retail Services industries and contains 5 media assets. It was submitted over 3 years ago by Copywriter: Shlomo Genchin of Freelance Creative.
Advertising School: Miami Ad School, Berlin, Germany
Copywriter: Shlomo Genchin