Description
The NHL’s Anaheim Ducks are quacking back this season by building out the world of "Orange Country"— the embodiment of Anaheim Ducks fandom and the true gritty spirit of Orange County. Just in time for the holidays, the latest work, "Fight Teeth" continues to build the world of Orange Country by bringing the nostalgia of toy commercials with an unexpected edge.
A catchy kid-sung jingle declares, “Punch ‘em in, punch ‘em out, knock ‘em lose, make ‘em, shout!”proclaiming Fight Teeth as the perfect gift for fans of all ages.
Cleverly alluding to their western conference rivals (Sharks, Knights, etc.), the spot encourages fans to collect them all.
“Fight Teeth” is the most recent spot from the professional hockey team’s new brand platform, “You’re Entering Orange Country,” crafted with their creative AOR Battery, to rally fans while warning competitors that the Ducks are prepared to fiercely defend their home ice.
The campaign plays into the stereotypes often associated with Orange County and rewrites the narrative to show that the team isn’t just playing to win, they’re playing to inspire, drive anticipation, and fire up their community.
The Ducks welcome competitors and fans alike, with the warning ‘You’re Entering Orange Country’ building hype around the season and introducing the new “Orange Country” in the :30 broadcast spot and through DOOH and social.
The :30 “Quackback” spot draws fans in on social and builds anticipation for the new season, while challenging critics who say “Orange County is Soulless” and question “When are the Ducks going to be ‘Mighty’ again?”
On social media, the Ducks reclaim familiar insults that residents of Orange County are just ‘pretty faces’ by making them their own.
The ‘7th Man Pledge’ immerses fans in the experience, making them feel like an integral part of the team.
Every piece of this integrated brand roll out was carefully designed to build a world for Ducks fans to unite in as Defenders of Orange Country.
Battery won the business earlier this year and has continued to work closely with the team, partnering to refresh the brand in June and rolling out the new season campaign.
This professional campaign titled 'Fight Teeth' was published in United States in December, 2024. It was created for the brand: Anaheim Ducks, by ad agency: Battery. This Film medium campaign is related to the Sports industry and contains 1 media asset. It was submitted 3 months ago.
Credits
Battery:
Scott Brown - Executive Creative Director
Michelle Nam-Fischer - Group Creative Director
Jake Christensen - Senior Copywriter
Jara Cadiz - Art Director
Carl Larsson - Associate Creative Director
Jessica Shepard - Producer
Stephanie Tillinghast - VP Business Development
Kevin Castro - Senior Brand Manager
Mars Mahoney - Strategy Director
Philip Khosid - CCO
Anson Sowby - CEO
Anaheim Ducks:
Merit Tully - CMO, Anaheim Ducks
Laura Marttinen - Director, Brand Marketing
Trent Nielsen - Director, Marketing & Brand Management
Adam Brady - Director, Publications & Digital Content
Pete Uvalle - Director, Production & Entertainment
Alex Gilchrist - Sr Director, NHL Communications & Broadcasting
Kevin Montjoy - Associate Video Producer/Editor
G.M. Ciallella - Digital Marketing Manager
Cindy Boswell - Marketing Project Manager
Tyler Pistoia - Digital Content Producer
Matt Weller - Digital Content Producer
Patrice Speed - VP ECD
Karen Orlowski - Project Manager
Wes Tiongco - Assoc Creative Director
Aaron Teats - President, Anaheim Ducks
Tracee Larocca - CMO, OC Sports & Entertainment
