Ideas Festival is the biggest intellectual festival in Ukraine. The festival has changed a lot, so organisers wanted to refresh and implement new vision and ideas into the festival’s visual identity.
When we started looking for a new symbol of ideas, we didn’t want to use cliche associations like lamps or mind bubbles. We’ve conducted a small research and found-out, that people themselves are the best metaphor for ideas. Because people are those who create, share and implement ideas in real life.
Profiles of real people have become the main element of branding: they communicate on a live brand pattern, share their experiences with each other. A Greek-style font resembles the Greek roots of the word “idea”, and peoples’ profiles remind us of pictures of ancient Greek thinkers.
This professional campaign titled 'Festival Rebranding' was published in Ukraine in April, 2019. It was created for the brand: Ideas Festival, by ad agency: ONCE. This Design medium campaign is related to the Professional Services industry and contains 7 media assets. It was submitted about 4 years ago.
Advertising Agency: ONCE, Kyiv, Ukraine
Art Director: Viktor Grudakov