Description
As a publicity agency, we were contacted by Olímpica Supermarket to create the new Key Visual of Festival de la Leyenda Vallenata 2024. Olímpica, being a 100% colombian retailer, wanted to highlight the regional customs and be a part of their traditions through this illustration that gather local musical instruments, the lionized guest, the natural richness and the flame of the Olímpica Supermarkets. We worked on this for about a month, along the whole team. Hope you enjoy it.
This professional campaign titled 'Festival de la Leyenda Vallenata 2024' was published in Colombia in April, 2024. It was created for the brands: OLÍMPICA and Supertiendas Olímpica, by ad agency: Sonovista. This Design, OOH Outdoor, and Print media campaign is related to the Music, Other, and Recreation, Leisure industries and contains 4 media assets. It was submitted 24 days ago by Creative Director: Fabio Fuentes of Sonovista.
Credits
Agencia de Publicidad: Sonovista, Barranquilla, Colombia
DGC: Camilo Rendón
Director Creativo: Ramón Epalza / Fabio Fuentes
Ilustrador y animador: Manuel Contreras
Redactor: Lorenzo Ulloa
