NSFW Warning
This page may contain elements which are considered Not Safe For Work.
Description
Product: OFF! Clear Gel
Insight: People don’t like the sticky, uncomfortable feel of regular bug spray.
Big Idea: OFF! Clear Gel gives complete coverage but its weightless, invisible formula feels like you have nothing on.
Execution Idea: Show people naked in woods protected by bugs.
3 PRINT ADS & 1 OUTDOOR
This NSFW student campaign titled 'FEELS LIKE NOTHING' was published in United States in December, 2024. It was created for the brand: Off!, by ad school: S.I. Newhouse School of Public Communications. This Experiential, OOH Outdoor, and Print media campaign is related to the House, Garden, Household Products, and Other industries and contains 4 media assets. It was submitted 12 months ago.
Credits
Advertising Agency (School): S.I. Newhouse School of Public Communications
Production Company: S.I. Newhouse School of Public Communications
Art Director: Ava Horigan
Copywriter: Ava Horigan
Instructor: Dan Lombardi
