Feel Lighter,
Description
At a time when the world feels dark and heavy, BetterHelp is launching "Feel Lighter," positioning therapy as the single best investment people can make in 2026 - by taking that first step toward therapy, people can make 2026 what they want it to be: lighter.
Why This Matters:
In a content ecosystem dominated by ragebait and divisiveness, "Feel Lighter" shifts toward calmer, more human storytelling (no dialogue) that focuses on a universal human desire: feeling lighter after carrying emotional weight.
Campaign Elements:
360-degree campaign across TV, paid media, social, digital, and partnerships across multiple strategic audiences (consumers, therapist community, healthcare providers)
New strategic partnership with Strava
Connecting physical and mental wellness, the two week challenge (Jan 20-Feb 3) challenges users to log 100 minutes to receive 30% off their first month of BetterHelp
This professional campaign titled 'Feel Lighter,' was published in United States in January, 2026. It was created for the brand: BetterHelp, . This Film and Integrated media campaign is related to the Health industry and contains 1 media asset. It was submitted 14 minutes ago.
