Description
There’s a myth ingrained in sexual culture: that protection gets in the way of sensation.
So we set out to prove that safety and pleasure don’t just coexist — they amplify each other.
While exploring the science of sound and intimacy, we found something striking: moans and opera high notes can reach similar decibel levels.
If pleasure can sound this powerful, why not turn sound into evidence?
We transformed a condom into a decibel bar, using rising sound levels to show how intense pleasure can get with Durex.
A simple, universal metaphor that turns safety into confidence — and confidence into volume.
Because when you feel safe, you feel more.
Durex – Safe and Sound.
This student campaign titled 'Feel It, Safe and Sound' was published in Colombia in May, 2025. It was created for the brand: Durex, by ad school: Zelva Agency. This Digital, Film, and OOH Outdoor media campaign is related to the Health and Pharmaceutical industries and contains 6 media assets. It was submitted 1 day ago by Creative Director: Felipe Miranda of Zelva Agency.
Credits
Advertising Agency: Zelva Agency
Creative Directors: Felipe Miranda, Hamilton Peña
Copywriter: Felipe Miranda
Art Director: Sofía Naranjo De Zulategi
Graphic Designers: Sofía Naranjo De Zulategi, Brayan Jara
Motion Graphics: Brayan Jara