ADVERTISING

AT&T

Feel It Again And Again

Agency: Dieste

Nursery

Description

When you get a new phone, there’s a feeling so amazing, you just want to feel it again and again. With AT&T Next Up Anytime, AT&T lets you feel that every year.

For the iPhone 16 launch, AT&T challenged us to not only help sell the phone, but more importantly sell this feeling, and the assurance that consumers can experience it year after year.

We asked ourselves, what amazing feelings in life, would be even more amazing if you could feel them every year? With that, BBDO LA, Dieste, and Critical Mass got to work creating a multicultural integrated campaign.

“Spark’s Back” and “Nursery”, directed by Brian Billow, center around these feelings, be it getting the spark back in bed, or the joy of having a new baby. We related these incredible feelings with the equally incredible feeling of getting a new iPhone every year with AT&T.

This professional campaign titled 'Feel It Again And Again' was published in United States in September, 2024. It was created for the brand: AT&T, by ad agency: Dieste. This Film medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted 27 days ago.

Credits

Name: Nursery
Brand: AT&T
Product: AT&T Next Up Anytime - Apple iPhone 16 pro
Advertising Agency: Dieste Inc.
Chief Creative Officer: Abe García
Chief Creative Officer: Matt Miller
Group Creative Director: Benjamin Jara
Creative Director: Aldo Murillo
Associate Creative Director: Carlos Ortega
Senior Copywriter: Néstor Rodríguez
Copy Editor: Erika Eyl
Art Director: Alejandro Pérez Cadavid
Art Director: Dalia Quiroz
Senior Group Account Director: Patricia Mira
Account Director: Adriana Calderón
Senior Account Executive: Alicia Galleres
Account Executive: Maren Martinez, Delia Alvarado
Account Supervisor: Erika Zazueta
Executive Producer: John Costello
Broadcast Producer: Michelle McDonald
Executive Digital Director/Social Strategist: Roberto Hernández
Senior Account Planner: Leonor Tovar
Managing Director: Julien Lemoine
Project Manager: Lisa Del Castillo
Project Manager: Jake Nelson
Project Manager: Vanessa Charre-Cueva

ADVERTISING

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