PlayStation Sony

Feel A New Real

Agency: adam&eveDDB


Sony Interactive Entertainment are pleased to debut their latest spot for PlayStation VR2, “Feel A New Real”

The new campaign features a launch film that explores the immersive experiences that PS VR2 offers.

Shot from the point of view of the protagonist, we follow them through extraordinary worlds: from the cockpit of a space craft under attack, crash-landing in a mysterious village, running from hostile locals, before finally falling through a well and onto the back of a Tallneck, in a world reflecting Horizon Call of the Mountain.

As events unfold, we see and hear the protagonist’s heartbeat through epic sound effects and on-screen graphics. As their pulse quickens, viewers gain a deeper sense of the immersion and the heightened emotions that PS VR2 offers.

This new spot for PS VR2, the latest with Sony Interactive Entertainment’s creative agency, adam&eveDDB, is now live.

This professional campaign titled 'Feel A New Real' was published in United States in November, 2023. It was created for the brands: PlayStation and Sony, by ad agency: adam&eveDDB. This Film medium campaign is related to the Gaming industry and contains 1 media asset. It was submitted 5 months ago.


Client: Sony Interactive Entertainment
Brand: PlayStation
Project/Campaign name: PlayStation VR2 “FEEL A NEW REAL”
First Air Date: 28th November 2023
Senior Vice President, Global Marketing, Sales and Business Operations: Eric Lempel
Senior Vice President, Brand, Product & Services Marketing: Andrea Perez
Vice President, Brand, Hardware and Peripherals: Isabelle Tomatis
Global Group Marketing Manager, VR: Josh Linger
Marketing Manager, VR: Mayumi Donovan
Global Brand Manager: Conor O’Kane

adam&eveDDB - Creative Agency
Executive Chair: Tammy Einav
Chief Executive Officer: Miranda Hipwell
Chief Creative Officer: Richard Brim
Executive Creative Directors: Ant Nelson, Mike Sutherland
CSO: Martin Beverley
Creative Directors: Andy Clough, Richard McGrann
Planning Director: David Mortimer
Managing Partner: Sarah Coleman
Business Director: George Fox
Account Director: Dyfed Thomas
Account Executive: Aaron Kelly
Joint Heads of Integrated Production: Sally Pritchett and Nikki Cramphorn
Agency producer/s: Nicola Ridley, Mary Fostiropoulos, Jaki Jo Hannan
Head of Print Production: Jaki Jo Hannan
Project Director: Amy Waldman
Legal: Tom Campbell, Candice Macleod
Business Affairs: Dolores King

King Henry - Design Agency
Head of Design: Scott Silvey
Artworker: Sam Harris & Dave Callow
Studio Manager: Rob Wallis

King Henry - Retouching
Retoucher: Jon Webb
Studio Manager: Dan Sandalls

Cain&Abel - Production Agency
Global Business Director: Sybille Chrissoveloni
Account Director: Theo Tsangarides
Account Manager/s: Xochitl Cruz, Ellie Kendrick-Jones
Operations Manager: Jon Philips
Executive Producer adaptation: Ludovica Melica
Producer: Dylan Pugh
Editor: Yasmine Lahouag
QC: Stuart Moore, Chloe Maudsley, James Pyne
Joint Head of Integrated Production: James Brown
Digital Producer: Matt Walker
Digital Resource Manager: Pata Malecka
Creative Technology Director: Hash Milhan
Digital Design Directors: Sam Butler / Adrian Baker
Full Stack Developer: Daniel Lewis
Lead QA Manager: Mark Sadler
Head of Production, Graphic/Print Production: Marc Dolby
Senior Producer, Graphic/Print Production: Tony Hutton
Studio Graphic & Print Production Team

Photographer: Nicky Hamilton
Photographers Agent: Process Photography

Media agency: MediaCom
Localisation Agency: EG+

MJZ - Production Company
Director: Henry Hobson
EP/Head of Production: Lucy Jones
Producer: James Waters
Production Manager: Luke Thornton
Director of Photography: Mauro Chiarello
Production Designer: Jonathan Houlding
1st Ad: John Lowe
Helmet-Cam technician / Focus Puller: Pete Blakemore

DIVISION.FILM - Service Production Company
MD/EP: Rok Bukovec
EP/Producer: Rok Luneznik
Line Producer: Spela Bajc
Production Manager: Urska Vardijan
Production Coordinator: Ursa Purkart
Unit Manager: Bor Pletersek
Helmet-Cam operator: Filip Krzisnik
1st AD: Tina Fratnik
1st AC: Ziga Zdesar
​​Grip: Luka Jelinic
Gaffer: Darko Bralo
Production Designer Slovenia: Miha Knific
Costume Designer: Monika Lorber
Hair & Makeup Artist: Ana Lazovski
Stunts: Filip Krzisnik
SFX: Kristjan Repalust

Work Editorial - Edit Company
Producer: Frankie Elster
Editor: Stewart Reeves
Edit Assistant: Rain Keene

Framestore - Post Production

VFX Supervisors - William Laban & Guy Lubin
2D Supervisor - Michael Baker
Animation Supervisor - Rocky Vanoost
Flame - Luigi Russo
Executive Creative Director - William Bartlett
Head of CG - Johannes Sambs
Head of 2D - Suzanne Jandu
Senior Producer - Alexia Paterson
Producer - Ben Stell
Production Coordinator - Robyn Borrageiro, Poppy Chadwick, Ellie Tinker
Production Assistant - Conor Garnett & Ivana Savova
Company 3 Colourist - Jean-Clément Soret
Company 3 Colour Assists - Santino Napolitano, Karl Pasamonte, Jack Kennedy

Andrew Fineberg
Humberto Reynaga

Adam Smith - Assets Lead
Sam Gunn
Khaled Sabry
Wenjie Wu

Sam Gunn
Eleonora D’Onofrio
Charlie Humphrey

Daniel Bielawski

Tracking & Layout
Victor Farag
Gary Seto
Micaela Arslanian

Aaron Baudin
Deniz Cinar
Zybrand Jacobs

Brad Noble
Maya Dumond
Nathan Clark

Owen Braekke-Carroll
Corrina Wilson
Mike Simons
Min-Hui Chang
Zavier Mojica
Kotryna Lidziute

Paint & Roto
Maxwell Lane
Melvin Pillai
Zac Makey

Digital Matte Painting & Concept
Nikola Yordanov
Chelsea Aston

Andrew Niven
Jack Field
Daniella Marsh

750MPH - Audio Post Production
Sound Design and Mix – Sam Ashwell
Audio Producer – Olivia Ray & Carla Thomas

Laut gegen Nazi...


Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.