ADVERTISING

Kodiak

Feeding Epic Days & Wilder Lives

Agency: Lafayette American

Description

Inside all of us, there is something wild, and the latest brand campaign from Kodiak and Lafayette American is all about fueling your wildest self.

“Feeding Epic Days & Wilder Lives” follows a few of the limitless adventures that can be fueled by Kodiak. From families making waffles in the kitchen to a surfer enjoying beach side pancakes made on a hot plate. Mountain bikers, hikers, and outdoor-lovers alike show us there are many ways to live a wild life, but there is a universal truth shared by them all – “you don’t get a fire in your belly with a cold breakfast.”

The campaign is the first to reflect a new brand strategy and identity for Kodiak, which was developed in partnership with Solidarity of Unbridled Labor. From there, Detroit-based creative agency Lafayette American was brought in to bring that identity to life in the “Feeding Epic Days & Wilder Lives” brand campaign.

The goal of the new brand identity and campaign is to broaden Kodiak’s audience as well as increase loyalty among existing customers. Kodiak has increased marketing efforts in recent years, which began by creating a Chief Marketing Officer position in late 2021. Cory Bayers, whose previous experience include top marketing positions at Lululemon and Patagonia, was brought in as CMO with the goal to connect with its audience and continue to grow it. This is the first major campaign to be launched under Bayers’ leadership.

"Kodiak's story is a good one – a family from Park City, Utah who came up with a tasty, healthy recipe for their breakfast table, and then began selling that flapjack mix from their son's little red wagon,” says Doug Patterson, ECD at Lafayette American. “But setting yourself up for an epic day with a great breakfast isn't just for folks in Park City, it's for anyone who wants to get more out of life. And that's the message we're delivering with this campaign.”

In addition to the work from Layette American and Solidarity of Unbridled Labor, the production was directed by Mishka Kornai and Cameron Dutra of the production agency Florence. In the spots, Kodiak foods are fueling the adventures of a wide scope of wilderness explorers including young families, the elderly, and seasoned outdoorsmen. The cinematic realism captured by Cameron Dutra and Mishka Kornai’s naturalistic style amplifies the surroundings and authentic moments between performers. Lit by leveraging natural lighting, the lifestyles shown in harmony with Kodiak foods are ones that are accessible and undoubtedly fun whether they be full of high adventures or meditative solitude. The mixed media spots include beautiful 35mm photography from Kornai, bringing the intimacy of a personal archive into the film and highlighting via a montage the special moments the film’s heroes are able to capture the way someone would if they were out in nature making memories with their Kodiak snacks.

This professional campaign titled 'Feeding Epic Days & Wilder Lives' was published in United States in June, 2023. It was created for the brand: Kodiak, by ad agency: Lafayette American. This Digital and Film media campaign is related to the Food industry and contains 1 media asset. It was submitted about 1 year ago.

Credits

Client/Brand Credits
Client Name: Kodiak

Chief Marketing Officer: Cory Bayers
VP, Creative: Brett Miller
VP, Marketing: Brandon Porras
Director of Product Marketing: Boman Farrer
Associate Creative Director, Design: Arnoldo Romo
Associate Creative Director, Content: Sam Featherstone
Sr. Content Marketing Strategist: Micah Anderson

Creative & Production Agency Credits
Creative & Production: Lafayette American

Chief Creative Officer: Toby Barlow
President, Partner: Emily Siegel
Executive Creative Director, Partner: Doug Patterson
Chief Innovation Officer, Partner: Ben Bator
Head of Design: Meg Jannott
Creative Director: Sarah Bills
Associate Creative Director: Olivia Hill
Art Director: Craig Hedges
Senior Production Artist: Brent Mosser
Executive Producer: Amy Abbott
Integrated Producer: Nellie Smydra
Head of Client Services: Stephanie McMillan
Senior Account Supervisor: Justin Morley
Associate Director, Project Management: Vu Nguyen
Senior Director, Strategy: Beth Rea

Design & Strategy Agency Credits
Design and Strategy: Solidarity of Unbridled Labour

Chief Creative Officer: Michael Jager
Design Director: Byron O’Neill
Designer: Calvin Laituri
Brand Strategy Director: Paula Rea
Copywriter/Strategist: Eli Jager

Production Credits
Production: Florence

Founder: Jerad Anderson
Executive Producer: Matt Griffo
Directors: Cameron Dutra & Mishka Kornai
Head of Production: Rick Theberge
Head of Finance & Operations: Natasha Seubert
Line Producer: John Scarth

1st Unit
1st Assistant Director: Nathan Valente
2nd Assistant Director: Kevin Lott
Production Designer: Peter Kirkegaard
Director of Photography: Cole Graham

2nd Unit
1st Assistant Director: Travis Tetreault
Director of Photography: Bryn Mccashin

Post-Production Credits
Post-Production: Ethos

Executive Producer: James Drew
Head of Production: Natasha Sattler
Producer: Rebecca Weinstein / Gigi May
Creative Editor: Patrick Moccia
Assistant Editor: Logan Tarter
Colorist: Cameron Marygold
Composer: Trevor Doherty
Mixer: Loz Curran
Online Artist: Jamal Forney

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