ADVERTISING

Flight Cafe

February is NOt Black

Agency: Metropolis Media

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Description

Black February is a famous name associated with the second month of the year. The name "Black February" has global origins, as it commemorates the sacrifices and achievements of African Americans for their country.
In Egypt, February witnessed lots of disasters, all of which had tragic endings:
Battle of Jamal - Port-Said massacre - Air Defense - Mohandessin bombings - MS al-Salam Boccaccio .. etc.

The idea was to mitigate the grief and give hope of better Februaries to come, by reversing the black identity of FLIGHT to the white color under the slogan of "February is NOt Black - فبراير مش أسود"

This professional campaign titled 'February is NOt Black' was published in Egypt in February, 2021. It was created for the brand: Flight Cafe, by ad agency: Metropolis Media. This Content and Design media campaign is related to the Drinks (Non Alcoholic) and Food industries and contains 3 media assets. It was submitted over 1 year ago by Senior Graphic Designer: Mohamed K. Eldmrdash.

Credits

Advertising Agency: Metropolis Media, 10th of Ramadan city, Egypt
Production Company: Flight cafe, 10th of Ramadan city, Egypt
Graphic Designer: Mohamed K. Eldmrdash
Copywriter: Omnia salem

ADVERTISING

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