Description
2B Celebrates 25 Years of Innovation, Connection & Style
For 25 years, 2B has been more than just a tech retailer—it has been a part of people’s lives, shaping memories, strengthening connections, and powering the future. Since its inception, 2B has grown into one of Egypt’s leading electronics and IT retailers, offering a diverse range of high-quality products, from laptops and smartphones to home appliances and gaming gear.
To celebrate this milestone in a way that reflects our brand’s evolution, we reimagined the world of electronics through a bold, fashion-inspired lens. Just as fashion brands highlight their collections with high-end editorial shoots, we executed a unique photoshoot that presents technology with the same prestige and excitement—showcasing our products as more than just gadgets, but as essential lifestyle statements.
This fresh approach celebrates innovation, style, and the personal connection people have with technology, reinforcing 2B’s commitment to staying ahead of the curve for another 25 years
This professional campaign titled 'February for Saving (February Eltawfeer)' was published in Egypt in February, 2025. It was created for the brand: 2B Egypt, by ad agency: LEODEN MENA. This Digital and OOH Outdoor media campaign is related to the Electronic Devices and Retail Services industries and contains 8 media assets. It was submitted 10 months ago by Managing Director: Mohamad El-Tahtawy of MT for Communication & Advertising.
Credits
LEODEN MENA / Egypt Office
CEO: Eissa Shahin
Country Director: Mohamad Eltahtawy
Art Director: Hassan Mohamed
Art Director: Beshoy Naeem
Animator: Marwan Belal
Photographer: Mohab Mostafa
