Description
Pandora is partnering with AMC Global Media’s FearFest franchise to celebrate Halloween with original branded content rooted in friendship, self-expression, and the spirit of the season.
Led by Pandora and developed in partnership with AMC’s Content Room and Carat, the creative stars actress Malia Pyles, whose role in the series 'Cape Fear' made her a natural fit for the Halloween creative. Malia leads a coven of vampires on a late-night visit to a Pandora store in search of a symbol of their eternal friendship, ultimately discovering the perfect Pandora piece to represent their bond.
Erin Matson, vice president marketing, Pandora North America, said: “We saw FearFest as a unique opportunity to connect Pandora's belief in self-expression and meaningful storytelling with a cultural moment consumers are passionate about. By pairing our brand with AMC's iconic Halloween franchise, we were able to create a campaign that feels entertaining, relevant, and true to the role jewellery plays in helping people express the things they love."
The integrated campaign runs throughout FearFest programming, across social, and through Pandora’s media placements during the Halloween season
This professional campaign titled 'FearFest Spot' was published in United States in October, 2026. It was created for the brand: Pandora, by ad agency: Dentsu. This Film medium campaign is related to the Jewelry industry and contains 1 media asset. It was submitted 19 minutes ago.
