El Rio Grande Latin Market

"Fathers' Day Sins" Campaign

Agency: BeautifulBeast

"Capital Sins"


"Sinners" Translation: To all sinners of the flesh (meat). Happy Father's Day.

"Piece of meat" Translation: To all those who cannot resist seeing a good piece of meat. Happy Father's Day.



El Río Grande Latin Market offers authentic food and ingredients in Dallas, TX. Each of its departments brings to life the traditions and flavors of the Latin culture.

The poster and digital campaign for Father's Day this year focused on the USDA, top-quality cuts from their Meat Department. To communicate our steaks are irresistible, we leveraged the concept of Sins of the Flesh since "Flesh" and "Meat' are the same word in Spanish (Carne).

This professional campaign titled '"Fathers' Day Sins" Campaign' was published in United States in June, 2022. It was created for the brand: El Rio Grande Latin Market, by ad agency: BeautifulBeast. This Digital, OOH Outdoor, and Print media campaign is related to the Other and Retail Services industries and contains 5 media assets. It was submitted over 1 year ago by CEO, Creative Chairman: Aldo Quevedo of BeautifulBeast.


Advertising Agency: BeautifulBeast
CEO, Creative Chairman: Aldo Quevedo
Chief Creative Officer: Flor Leibaschoff
Copywriters: Flor Leibaschoff, Raúl Garduño, Joey Gomez, Aldo Quevedo
Art Direction: Daniel Arredondo
Production: Daniel Arredondo
Chief Brand Officer: Salma Gottfried
Account Supervisor: Amy Duplan
Marketing Manager ERG: Edgar Padilla


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