Father of Mercedes, World's Smartest Radio Spot

Agency: Publicis


Mercedes, wasn’t the name of our founder or a big motor company.
It was the name of a daughter whose father was in love with automobiles, Emil Jellinek.
To honour his name, we change our name to his on this Fathers’ Day. We published an announcement film and as a first in the brand’s history, changed our name on all of our social media channels where we interact with 3 million followers combined.
By telling a unique story in our communication, we successfully separated our work from regular celebration hub. We managed to celebrate this meaningful day in our own style, by telling our own story.

This professional campaign titled 'Father of Mercedes, World's Smartest Radio Spot' was published in Turkey in June, 2020. It was created for the brand: Mercedes-Benz, by ad agency: Publicis. This Digital medium campaign is related to the Automotive industry and contains 2 media assets. It was submitted about 3 years ago by Head of Creative: Ercan Akkaya of Publicis Emil.


Advertising Agency: Publicis Emil, Istanbul, Turkey
General Manager: Bircim Oztaskin
Head Of Creative: Ercan Akkaya
Sr. Copywriter: Emre Gulver
Sr. Art Director: Berkay Ozden
Jr. Copywriter: Emre Insar
Jr. Art Director: Mustafa Geyik
Head Of Account: Burcu Gurbuz
Account Manager: Muge Yildirim
Account Manager: Sarp Tosun
Producer: Sevinc Oktem
Producer: Hikmet Helvaci
Social Media Group Head: Isil Sahin Olkun
Content Manager: Serra Tomurcuk


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