The solution is a full blown game, wrapped in the entertaining tv-universe that most Danes are familiar with: Far til 14, or “Father of fourteen children” where people can get real products for the time they spend playing the game.
This professional campaign titled 'Far til 14 - Mobile game' was published in Denmark in October, 2016. It was created for the brand: Bilka, by ad agency: Duckert & Partners. This Digital medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted over 5 years ago.
Advertising Agency: Wibroe, Duckert & Partners, Copenhagen, Denmark
Creative Director: Henrik Juul
Group Account Director: Morten Sune Jonas
Game Studio: Copenhagen Creators
Platform Owner: Pointvoucher