Description
Observation:
Gen Z embraces vibrant primary colours, which evoke nostalgia and optimism. This colour trend is gaining popularity on social media and among Gen Z products. Fanta, the soda of their childhood, has always resonated with Gen Z's colourful style, reminiscent of their care-free days.
Insight:
The power of colour can transport the nostalgic Gen Z community back to their past, and Fanta's taste can rekindle their joyful memories.
Idea:
We've partnered with Pantone to reveal "Fantasia: The Colors of Your Daydreaming." Our limited edition can reflect our flavours with their unique Pantone code, taking you on a nostalgic journey to easier times.
This student campaign titled 'Fantasia' was published in Germany in March, 2024. It was created for the brands: Fanta and Pantone, by ad school: Miami Ad School. This 360°, Design, and OOH Outdoor media campaign is related to the Soft Drinks industry and contains 6 media assets. It was submitted about 1 month ago by Mehdi A. Bouktache of Miami Ad School EU .
Credits
Copywriter: Abderrahmane Mehdi Bouktache.
Art Directors: Abderrahmane Mehdi Bouktache / Matias Contreras / Maria Virginia Fernandez
Schoo: MIAMI AD SCHOOL EU & MEXICO
