Fancy Pants

For its latest commercial project, Carl’s Jr. tapped award-winning creative agency Erich & Kallman to supercharge the next chapter for the brand – the unapologetic champion of big, over-the-top burgers at surprisingly accessible prices. Erich & Kallman introduced the new Angus Steakhouse Burger with a campaign that proves a burger this fancy deserves an equally fancy pair of pants.

“This ad gives the Angus Steakhouse Burger a bold, entertaining introduction for guests craving steakhouse-inspired indulgence,” said Burge Diemer, chief marketing officer at Carl’s Jr. “By turning the rituals of steakhouse dining into something unexpected, the creative shows how Carl’s Jr. keeps finding fresh, savory ways to bring our cooked-to-order burgers to life. That creative approach is grounded in our expertise in crafting quality, crave-worthy burgers and our ongoing commitment to innovation.”

Fancy and Cooked-to-Order 
The new Angus Steakhouse Burger delivers a premium steakhouse experience without the premium price tag. Featuring ⅓ lb of 100% Angus charbroiled beef, melty Swiss cheese, grilled onions, and a rich bistro steak sauce, the burger brings big flavor and indulgence to an everyday occasion. 

As the latest limited-time offering in Carl’s Jr.’s ongoing burger revolution, the Angus Steakhouse Burger reinforces the brand’s commitment to quality, value and its game-changing cooked-to-order* approach. It’s everything consumers crave from a fancy steakhouse meal, for a surprisingly attainable price. 

When Carl’s Jr. makes a burger fancy enough for a steakhouse, the only logical next step is making sure you have pants fancy enough to eat it in,” said Eric Kallman, Co-Founder and CCO, Erich & Kallman. “Bert Kreischer took that idea way too far with total sincerity, and that’s what makes it so funny.“

New Production Spectacle
To introduce the Angus Steakhouse Burger, Erich & Kallman took the idea of steakhouse-worthy indulgence to hilariously unexpected new heights. The premise was simple: if Carl’s Jr. made a burger fancy enough for a steakhouse, shouldn't you have pants fancy enough to eat it in? 

Enter comedian Bert Kreischer, the ultimate everyman, who sets out to elevate his wardrobe to match his newly elevated burger experience. Directed by Fatal Farm of Gravy Films, the spot follows Kreischer as he cycles through an increasingly outrageous collection of “fancy pants,” each more extravagant than the last, transforming the burger’s premium positioning into a comedic spectacle. 

With Carl’s Jr.’s unmistakable swagger and irreverent sense of humor, “Fancy Pants” makes the case that great burgers don’t have to come with a fancy price tag, giving consumers yet another delicious reason to believe in the brand’s burger revolution.