ADVERTISING

Dacia

Family Project

Agency: Publicis

Description

Dacia is the main sponsor of Udinese Football Club since 2008. After 8 years has decided to give its name to the new Udinese stadium. The problem is that the Italian stadiums are gradually emptying, because of the Italian laws that kept the Ultras out. How to fill the Dacia Arena with new supporters? Dacia Family Project is the online contest that convinced Udinese supporters to create a new generation of football fans. How? By giving away season tickets to every future supporter. For the first time in the Italian Championship, during Udinese-Napoli, almost 150 pregnant women populated the stadium and 20 of them lined up with the football players, wearing a special shirt.

This professional campaign titled 'Family Project' was published in Italy in May, 2016. It was created for the brand: Dacia, by ad agency: Publicis. This Ambient medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted about 6 years ago.

Credits

Advertising Agency: Publicis, Milan, Italy
Executive Creative Directors: Cristiana Boccassini, Bruno Bertelli
Creative Directors: Francesco Martini, Massimo Guerci
Art Directors: Massimo Guerci, Dario Citriniti, Iacopo Gioffré, Jacopo Menozzi
Copywriters: Francesco Martini, Mattia Basti
Account Director: Benedetta Virga
Strategic Planner: Bela Ziemann
Director: Gigi Piola
Production House: Bedeschi Film

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