Cleaning | Setapp Family
Pressing | Setapp Family
Description
90% of people are more likely to remember ads that are funny, and 72% of people would choose a humorous brand over the competition. Setapp continues setting up a new benchmark for creative marketing by teaming up with Radioaktive Film, following the previous collaborations with Droga5 and SuperSimpleStories.
Helping is caring. But in Radioaktive Film's foreright and ironical global brand campaign for Setapp, helping leads to appalling high costs. The two new ads emphasize the benefits of Setapp’s new Family Plan, using absurd scenarios that dramatize the direct meanings of common requests.
The “Cleaning” describes what happens when you think of cleaning way too direct.
The “Pressing” ad shows how unexpectedly this task may go.
The new Family Plan from Setapp launched on May 29 online and across social channels to help professionals with Macs and their close ones cover all tasks with a single subscription.
This professional campaign titled 'Family Plan' was published in Ukraine in June, 2023. It was created for the brand: Setapp, by ad agency: Radioaktive Film. This Content and Digital media campaign is related to the Electronics, Technology and Professional Services industries and contains 2 media assets. It was submitted 11 months ago.
Credits
Radioaktive Film team
Director - Andrii But
Cinematographer - Denys Lushchyk
Producer - Serafima Kutsenko
EP - Sasha Bevka
Production Manager - Emil Shkulskiy
Production Assistant - Alex Belko
1st AD - Val Semko
Gaffer - Leo Sidorenko
Chief Electric - Volodymyr Tsukalo
Best Boy - Oleksandr Kasianchuk
Spark - Yevhenii Sherbak
Spark - Vahid Borchashvili
Spark - Yuriy Kuzmin
Production Designer - Yevhenii Popovychenko
Best Boy - Ivan Kolomiets
Props Master - Kateryna Platovska
1st AC / Focus puller - Sergiy Sartudinov
1st AC - Ruslan Vitkovskiy
2nd AC / Clapper - Dmytro Kostrutsya
Dolly Grip - Yevhenii Doloto
Dolly Grip - Sergiy Kuzmenko
Playback operator - Evgen Ishenko
Playback operator Assistant - Elyzaveta Tagintseva
Sound recordist - Andriy Vaskovskiy
Make up artist - Yulia Tykhomyrova
Stylist - Yana Savchenko
Casting Director - Nika Bondar
Location Manager - Yevhenii Kasamara
Doctor - Oleksiy Makovskiy
Set PA - Tolik Koval
Set PA - Matviy Ostroukh
O0 Team
Edit / CC - Andrii But
Creative Writer / Script Supervisor - Kyrylo Sopot
Digital Cleanup - Artem Tamarkin
Graphic Designer - Ignat Dozo
Sound / Music Composer - Mykola Makeiev
ADR - Blu Digital Group
Сast
Anna Gelmedova
Hitoshi Nakamura
Borys Molodtsov
Natalia Shevchenko
Anastasia Chistyakova
