ADVERTISING

Family

Description

Shop owners of roadside shops, where cigarettes are sold the most, were given the dummy cigarettes. When customers asked for any brand of cigarettes the shop owners were asked to give the dummy piece. When the smoker looked at the cigarette he would be reminded that he risks more than his life when he smokes.

This professional campaign titled 'Family' was published on February 02, 2007. This Ambient medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted almost 16 years ago.

Credits

Advertising Agency: Ogilvy & Mather, Mumbai, India
Creative Director: Piyush Pandey, Abhijit Avasthi
Art director / Copywriter / Illustrator: Shailesh Khandeparkar

ADVERTISING

iStock Essentials

Nonprofit Organization with digi...

Artist: Ankabala

iStock Signature

Volunteers share stories

Artist: SDI Productions

iStock Signature

Men Listening in a Support Group

Artist: SolStock

iStock Essentials

Counting Euros Macro Shot

Artist: znichka

iStock Essentials

Businessman with Nonprofit Organ...

Artist: Ankabala

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.