Strategic Shift: This campaign marks a departure from traditional environmental advertising, opting for a conceptual and emotional narrative. Core Narrative: The idea revolves around a powerful and haunting question: “How do our actions contribute to the disappearance of wildlife?”. Visual Metaphor: The campaign represents how pollution, accidents, and careless human behavior act as tools that slowly wipe out nature. Execution: Through masterful digital manipulation, animals are depicted as fading traces being literally erased by human tracks (tire marks, boat wakes, and smoke). Call to Action: Created for the United Nations, "Fading Wild" aims to raise awareness and spark deep reflection on the marks we leave on our planet. Project Nature: This is a student "Spec Work" for Helwan University, aimed at demonstrating high-level art direction and conceptual thinking.
Traces in the Sand: Our footprints and tracks are becoming the very tools that wipe out majestic creatures from their natural habitats.
Washed Away: Every wake left by a boat is a trace that erases life beneath the surface. How do our actions contribute to the disappearance of the wild?
Erase the Footprint: Modern progress on asphalt often leaves a dark mark on biodiversity. It’s time to spark reflection on the marks we leave behind.
Description
The Concept: A Mark That Erases In this campaign, we break away from traditional environmental production styles to explore a more conceptual and emotional approach. The core of the idea revolves around a powerful, haunting question: “How do our actions contribute to the disappearance of wildlife?”
Visual Narrative: The campaign represents how pollution, accidents, and careless human behavior are slowly wiping out nature. Through masterful digital manipulation, we see animals not as living beings, but as fading traces being literally erased by human tracks. Whether it is a boat’s wake in the ocean, tire marks in the desert, or tracks on asphalt, the message is clear: Every action leaves a mark. What kind of mark are we leaving on the wild?
The Goal: Created for the United Nations, "Fading Wild" aims to raise awareness and spark deep reflection. It is a visual wake-up call, urging us to recognize that our "progress" is often the very tool that erases the majestic biodiversity of our planet.
This student campaign titled 'Fading Wild' was published in United States in March, 2025. It was created for the brand: United Nations, by ad school: Helwan University. This Digital and OOH Outdoor media campaign is related to the Public Interest industry and contains 4 media assets. It was submitted about 4 hours ago.
Credits
Advertising Agency / School: Helwan University, Faculty of Applied Arts.
Art Director: Ziad Waleed.
Copywriter: Ziad Waleed.
Digital Artist / Photo Manipulator: Ziad Waleed.
Creative Director: Ziad Waleed.
