Description
The brief challenged society’s muted response to facial injuries, a silent crisis overshadowed by more visible wounds. Our solution is a film that unveils scars in intimate detail, celebrating them as testaments to life rather than defects to hide. By projecting natural imagery onto faces, we metaphorically show that nature treats every mark with equal grace, turning despair into a powerful call to restore dignity. Ultimately, the video calls on Ukrainians to donate for face reconstruction, restoring both physical features and human dignity.
This professional campaign titled 'Faces of Humanity' was published in Ukraine in April, 2025. It was created for the brands: MasterCard, PrivatBank, and Superhumans Center, by ad agency: Postmen. This Film medium campaign is related to the Finance and Health industries and contains 1 media asset. It was submitted 10 days ago.
Credits
Advertising Agency: POSTMEN
Creative Copywriter — Dariia Tarasevych
Creative Producer — Olga Mykhalets
Art Director — Olena Horobets
Design — Oleksandra Bosa
PR Manager — Sofiia Mazur, Dariia Hrytsak
Head of Communications — Mariia Kasatkina
Production Company: POSTMEN PRODUCTION
Director/Producer — Olga Mykhalets
DOP — Ilya Rieznikov
РМ — Olga Kramarenko
Gaffer — Leonid Sydorenko
Focus Puller / 1AC — Yevgen Borysenko
Photographer — Andrii Koren
Style — Iryna Tiulkina
MUA — Diana Koval
Editor — Yegor Kadomtsev
Sound Producer — Igor Bondarenko
Narrated by Serhiy Zhadan & Sasha Koltsova
